Client
Walt Disney
Services
Promotional Spectacle
Retailtainment Takeover
Event Coordination
Disney wanted a high-profile physical statement piece to drive fan engagement and bring audiences to Hot Topic, the franchise’s biggest reseller. Our solution? A dramatic recreation of the film’s villainous Queen Anne’s Revenge, smashing through L.A.’s Hollywood & Highland complex, right next to the legendary El Capitan Theatre.

More than just a spectacle, the ship served as both a massive photo opportunity and a stage for the film’s cast, who christened it with a candy glass champagne bottle. We approached everything through the eyes of a fan—by giving them a larger-than-life experience, complete with interactive elements and costumed performers, the space transformed from a retail activation into an unforgettable moment where they could step inside the world they love.
Full detail wood, metal and bone-like materials that had visitors believing it’s the real thing.
Astrid Bergès-Frisbey and Sam Claflin christen the ship with a candy glass prop.
20ft double sided window wraps and in store photo opp.