Client
Capital Flights
Services
Brand Identity
Packaging System
Advertising Campaign
Capital Flights is a health and wellness brand dedicated to facilitating personal growth through 100% naturally occurring psilocybin. With decriminalization still in its early stages and street brands more abundant than reliable sources, we positioned the brand in direct opposition to the market’s common tropes. Capital Flights avoids candy-flavored gimmicks and psychedelic pseudonyms, steering clear of the smoke shop and bodega aesthetic in favor of appealing to the health-conscious and intellectually curious.

To further distinguish the brand, we prioritized security and authenticity in packaging. With counterfeiting at an all-time high, every aspect of Capital Flights’ packaging—down to the custom gummy molds—is designed to be difficult to replicate while remaining economically viable.
Process