Client
Capital Flights
Deliverables
Brand Identity
Packaging System
Advertising Campaign
Team
Kenny Harris
Mark Alp
Garrett Fransen
Capital Flights set out to create a wellness brand centered around the positive effects psilocybin has on our mental health and the empowerment that aviation has given the human race.

They asked us to come up with a visual approach that would radically separate their brand from the oversaturated, juvenile, illicit market of street psychedelics and position themselves as trusted pioneers in mental wellness, with a commitment to safety, professionalism, and authenticity.

The world is only as big as we make it and Capital Flights aims make it bigger for us all by “Providing The Best Trips in The Industry” through quality, transparency and top tier customer service.
Visual analogy, brand palette and final logo execution.
Loose concept ideation sketches and final vector builds.
Product design planning, unique and eco friendly food grade materials.
Packaging system encourages indivual responsibility and shows product transparency. 
The pitch deck encapsulates market analysis, future growth and product niche.
Deck slides are designed for both stage presentation and online distribution. 
Guerilla advertising wheat pasted poster brand awareness campaign.