Client
Cloak
Services
Brand Identity
Advertising Campaign
Photo Direction
Cloak is a clothing brand rooted in video game culture and anime, but also embraces a broader lifestyle aesthetic. Until now, they never had an official brand guide—just a rotating series of wordmarks released with each collection. We took a holistic approach, creating a wordmark and icon that could adapt with every new drop while still serving as a constant brand element.

Building on that foundation, we developed a full graphic system that extended across packaging, social media, and the garments themselves. The system was further expanded into motion graphics and even guerrilla marketing, with stencils bringing Cloak’s presence to the streets.
Photography Direction
Use Cases Scenarios
Process & Development