Client
Netflix
Services
Style Guide
Retail Experience
Advertising Campaign
Styleguides should do the heavy lifting for retail programs and getting access to photo assets isnt always easy. We developed our own assets in three uniquely different illustrated styles that appeal to a wide age range of people. 

With the assets defined we then developed a fully functional in store scenario complete with set dressing, packaging, photo ops and merchandise. The focus of which was a proposed collaboration between Reebok and Netflix which centers around a custom shoe paired with a vinyl miniature of Eleven - both bearing "1" on their left and right heels.
Style guide with three distinct points of view.
Eleven & Vecna character representations.
"Dungeon Master" apparel capsule collection.
"Palace Arcade" apparel capsule collection.
Eleven vinyl toy with big box retail plan and advertising program.
Retail fixture dressing and planning.
Retail fixture implementation and build out.